Saturday, May 5, 2012

Bradelis New York Soho Store Opening Party

On Thursday, April 26th, Bradelis New York celebrated the opening of their first U.S. flagship location at 211 Elizabeth Street. Bradelis' line of intimate apparel is known for their luxurious fabrics and exquisite lace and embroidery detailing. The boutique also carries other popular brands such as Blush Lingerie, Samantha Chang and NuBra.

What I really found unique about Bradelis is their Japanese fitting technique and process of helping you find the perfect bra and fit. During the party, guests sipped on champagne and had the opportunity to get fitted by a Fit Specialist. Having been in the intimate apparel industry for years, I have always been right on target with my correct bra size but had an entirely new experience with this fitting since I was given my Japanese bra size.

The bra I was given to try on seemed to fit really well - no sliding straps or loose fit around the cups. For a really custom-fit, Bradelis offers on-the-spot alterations to adjust bra straps, underbands and underwire discomfort. Complimentary alterations are provided for the life of the garment. Now that's what I call service!

Other New York locations include Madison Avenue and Flushing and if you are on the West Coast there is a boutique in Los Angeles. You can also shop online at

- Kim Weling

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