Calvin Klein Underwear Announces New Models for Spring 2010 Campaign featuring Kellan Lutz

Kellan Lutz in the new Calvin Klein Underwear ad


Hidetoshi Nakata in the new Calvin Klein Underwear ad

Another groundbreaking Calvin Klein Underwear campaign is here for Spring 2010. In another month, you'll see the newest underwear models on billboards, outdoor ads, online banners and print ads. The four new models will be sporting the new Calvin Klein X underwear, now available at cku.com.

The campaign features:

• Actor Kellan Lutz, known as vampire Emmett Cullen in the Twilight films, with the third installment Eclipse in theaters on June 30th.


• Actor Mehcad Brooks, known as Eggs for the past two seasons on HBO’s hit series True Blood, and now stars as an attorney on ABC’s new legal drama, The Deep End.


• Fernando Verdasco, a top ten ranked professional player in the world and second in his home country of Spain.


• Former Japanese soccer star Hidetoshi Nakata, who has played most of his career in Europe.

The campaign photography was shot by Photographer Mikael Jansson and digital films were produced by Darius Khondji in New York City. The campaign was directed by Trey Laird of Laird & Partners.

Look for a sneak peek of the digital campaign during the last week of February, while the full campaign will launch on March 1st, on the xmarkyourspot.com microsite. xmarkyourspot.com will include imagery and videos featuring all four men, with behind-the-scenes footage from the photo shoot as well as the opportunity to learn more about the campaign and the product.

The new men's Calvin Klein X underwear comes in two fabrications - cotton modal and microfiber. Cotton features a a blue logo, while microfiber features a red logo. The underwear has a bold, thin lightweight waistband with a center patch, inspired by the fighting shorts of a boxer. Cku.com is the first to carry the new Calvin Klein X underwear line, and will soon be available in stores.

- Kim Weling